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2011: The Year of Mobile Convergence – Prepare for the Experiential Marketing Explosion

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Between major strategic alliances in mobile and new technologies like NFC appearing in smartphone hardware, 2011 will be a catalyst for mobile marketing and connected experiences.

Google Instant’s impact on search: Beneficial or distracting?

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Brafton business development executives Max Christopoulos and Thadd Palmer examine the effects of Instant on search (and draw different conclusions).

Nokia and Microsoft, A Mobile Marketing Partnership Made in Heaven?

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Rumors have been escalating this week about a partnership between cellular phone titan Nokia and rising search player / global software leader Microsoft.

Planning for Content Marketing Success: Part 2

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Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.

Planning for Content Marketing Success: Part 1

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It’s important to set a winning strategy for content development before you even push it live, and good writing is a source of success.

Is AOL’s SEO content strategy ‚wrong?‘ We say good writing makes it ‚right.‘

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This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.

Tablets Aplenty: The Challenge of Adapting Content for Multiple Screens

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If you work in news or another content-centric pursuit, you’ve probably come across the common dilemma of our internet-engulfed times: making content accessible and beautiful for multiple devices (and multiple […]

Leverage the latest search trends: Insight on SEO best practices for four rising search behaviors

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When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a […]

How the uproar over Google News‘ crash can inform your content marketing strategy

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Earlier this week, Google News had some hiccups, and the site went down on Monday afternoon. The subsequent wrath of Twitter users may seem like bad press for Google, but […]